Environmental Campaign using Digital Technology

An environmental campaign that I found interesting was done by a company that we all know, Apple. Last year, they released a video that talked about their desire to help the environment by releasing more products made with environmentally friendly materials and using greener energy. The CEO himself took the time to voice the video, which really speaks about Apple's goals towards being a better company for the sake of the planet. I was really impressed by their commitment and goals. Their data center is soon to be running on all renewable energy, which is no small feat. The facilities in Nevada are all predominately powered by solar energy. They are also building a 134 acre field that will house another solar energy array, which will boost renewable energy even more. Overall I am very impressed by their commitment to renewable and clean energy. Being one of the biggest companies in the world, they have access to more tools then most, which is one thing that I feel is being overlooked. While much of this could be for a healthy public image in a time where global warming and the use of fossil fuels is becoming a big crisis, I think that they do care.