The picture of the ad is here
Right away our group analyzed the target audience. The ad is probably meant for men, probably around 30-50 years of age. This is due to the very alluring picture of the woman leaning back in the seat, wearing a fancy dress. They are most likely businessmen who are looking for a new way to travel around the world. We also discussed the possibility of the ad being suitable for women as well, seeing as how the woman shown is not really too over-sexualized in any way and other visual indicators.
We thought that the target's job would be in business, with some kind of high position high in the work chain. The high cost of traveling around the world in first class plane ride would definitely exclude many people from choosing this airline, but those that can afford it would enjoy it very much. We thought about what ethnicities the target audience might be, but everyone just kind of pictured the stereotypical rich, Caucasian business man traveling alone. All ethnicities travel in first class when they can afford it.
Seeing as how this is an AirFrance ad, the person traveling is obviously going to and from somewhere in Europe. There might be various destinations that would attract their attention, such as bigger cities like London, Paris, or Berlin. Busy cities, with an air of exoticness and lots of interesting places to visit for tourism as well as business to be conducted.
The target audience probably owns a fairly high priced car, such as a BMW or Mercedes. A luxury sedan would definitely fit the tastes of someone looking to fly to Europe in first class.
We looked at some of their food and drink tastes as well. They would probably prefer to eat at more expensive restaurants, probably three or four stars. We also thought about what kinds of alcohol they would consume. I pictured a traveling wealthy businessman to drink scotch, whiskey, or vodka. They would probably not drink cheaper beers, IPAs, or martinis.
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