Post #2: Favorite Advertisement agency and why

I had to go look around on the internet for a bit before I came up with an answer. Before today, I honestly did not really know the names of any ad agencies before the list was talked about during class. It did not really occur to me to think about the names of the people and the company behind the ad for Coca Cola or a Ford Truck. All I really think about is the product and how it affects me and the people around me. Now of course, I know now to also consider the work that has been put into the ad: all the research, money, people, time, location, and so much more. We are subjected to so many different advertisements by many companies trying to sell their product, and those ads were made by even more ad agencies. After browsing around on the internet for some well known ones. I came across the Droga5 website. I had not heard of the company before, but after viewing some of their videos I can see why the professor also really likes them and their work. The videos are designed very well and draw me in using many different techniques depending on whatever product they are selling. For example, the Diet Coke commercial with Taylor Swift appealed to my sense of home and love for cute things with the heavy emphasis on cute cats, cute/warm happy music in the comfort of her home. It was fairly quick, clean, and interested me in the product. The video can be viewed at

http://droga5.com/work/kittens/

Another ad that I really liked was the video for the Motorola 360 watch. From the instant the woman started to play the piano I was drawn in because of my own piano background. I could see right away from the first second that they were trying to link the watch and the piano together. Both could be seen as being utilized by people of higher standing, class or wealth. Then there is the moment where it uses humor with the Tinder notification sent by the man trying to impress her with a not so classy picture. The catchphase, "A watch for our times", seeks to make it seem like a good purchase for people young and old regardless. The video can be viewed at

http://droga5.com/work/watch-times/

Post #1: Short intro to advertising

I'm interested in advertising because it is related to the field that I am majoring in, Graphic Design. The class was suggested to me as one that would fulfill major requirements and also help me get a bit of insight into a field that I may be involved with later on. The two subjects are closely related. I might find myself creating vector drawings or making posters and other graphics for a company that wants to put my work into their ad. Who knows, I may even end up working at an advertising company in the future. If that were to happen, I'd like it to be a small one that's located around the Bay Area. It would be interesting to see how a team puts my work to use. I dislike how relentless some companies are with gathering information about you so that they may create more specific ads that target you when the product they are selling is one that I have no interest in at all. However, this is to be expected with technology advancing more and more every day. My favorite all time ad is one of the Apple advertisements for their new Ipod Nanos a few years ago. It's clean, and bold with lots of crisp color and neatness, yet you understand what they are doing with the paint dripping down.