Post #3: Favorite Super Bowl Ad

My favorite Super Bowl ad was the Like a Girl ad by Always, a producer of feminine products. The ad campaign had been going since last year, and ever since seeing it I have been really impressed by how accurate it is. The ad talks about how the confidence of girls changes drastically during their adolescent years. Why is it that a 10 year old girl is fearless and charges when asked to run fast or fight, but an older girl fights differently? The answer really does lie in many deep rooted issues in society that have always been considered the norm, but only because no one really came forward to challenge old fashioned traditions and values that are now rapidly becoming obsolete. The ad is extremely effective by appealing to our hearts, showing the cute young girls that are also so determined to show off how strong and fearless they are. The commercial calls for men to really start to rethink these old fashioned views of women besides advertising the products made by the company. The brand story is one of identity and feminism and equality that should be known by everyone in this day and age. Empowering young girls to be confident is very important.
I think that the Super Bowl is very important as an advertising medium. As one of the most viewed events on television, any ad being shown will be seen by millions of people and thought about for days to come after the game ends. An event  like this with so much prestige and reputation definitely impacts how people react to the ads being shown during breaks. There's a reason why companies pay millions of dollars just for a 30 second short during the game. The ads definitely work.